“Good design is to find a solution outside the equation of logic, more intuitive, more human. We design for emotions, not for rationality.”


Books worth reading

 

Emotional Design: Why We Love (or Hate) Everyday Things

Design Thinking: process and methods manual

Symmetry: A Journey Into the Patterns of Nature


Wally Olins: The Brand Handbook

Snap to Grid: A User's Guide to Digital Arts, Media and Cultures

The Art Of Digital Branding


Write To Sell: The Ultimate Guide to Great Copywriting

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Building Design Strategy: Using Design to Achieve Key Business Objectives